Sell Your Home with the Don Pelletier Group

Selling Your Home

This is the specific list of the steps I take to sell my clients homes fast and for top dollar. Utilizing these very same ideas, I have averaged one home sold every 4.5 days for 30 years. I have successfully sold over 2,150 homes for my Clients following these steps. My Listings sell within 38 days on average, compared to the MLS average of 56 days and for 98.4% of the Sellers full asking price compared to the MLS average of 96%! So, my clients homes sell 32% FASTER-and for 2.4% MORE!!


Read about my 39 day home sale guarantee here.  

Don Pelletier’s Ultimate 89 Point Marketing Plan

  1. We will notify nearly all 16,000+ San Diego real estate agents and offices of your properties availability.
  2. Send “Just Listed” cards to over 1350 partners and affiliates in our database.
  3. Place your property on over 330 websites within 72 hours.
  4. Insert property on my website, with multiple photos & details.  I receive hundreds of visitors to my site on a regular ongoing basis.
  5. Submit multiple professional photos available to millions of people via dozens of real estate web sites.
  6. Send an e-mail blast to thousands of local agents letting them know about your home.
  7. Distribute color flyer to out network of agents.
  8. Place ad on Facebook, Twitter, and Linked In
  9. Promote the property specifically to the top 5% of agents in San Diego. They have the highest number of qualified Buyers.
  10. Perform a Reverse Prospecting Search to attract prospective buyers within the MLS.
  11. Help seller relocate locally, or out of area with highly experienced agents across the globe – so the seller is sure to have the highest quality agent to help them on both sides of their move to make it worry-free and stress free.
  12. Send a personalized letter to residents in the immediate neighborhood promoting the features and lifestyle benefits of the property.
  13. Set up a 24 hour 800 # message for the property to allow buyers to access information at their convenience 24 hours a day.
  14. Weekly meeting with the team to mastermind on what steps have been completed andin the marketing of your home.
  15. Advertise the property on other co-op listing fliers.
  16. Maximize showing potential through professional signage.
  17. Electronically submit the listing information to the Multiple Listing Service for exposure to over 12,000 active real estate agents in the greater San Diego area.
  18. Keep seller informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of their property.
  19. Provide Open Houses with a licensed Realtor at the seller’s request.
  20. Contact Renters that live in the area and help them qualify to buy your home.
  21. Price the property right the 1st time. . .to increase showings and Offers.
  22. Promote the property at the weekly company sales meeting.
  23. Advertise the property electronically, every 14 days, to all the San Diego Realtors with full color flyers e-mailed directly to their inbox.
  24. Suggest or advise changes to make the seller more saleable and attractive to buyers.
  25. Prospect three hours, and contact twenty people per day looking for potential buyers.
  26. Contact my buyer leads, centers of influence, and past clients for potential buyers.
  27. Have cooperating brokers in the area tour your home when available.
  28. Over 1200 home buyers have created property searches on my website. We will expose your property to them in an effort to produce a good Offer for you.
  29. Provide a professional home staging consultation if desired.
  30. Provide professional photography.
  31. Prepare a full color photo flyer with a list of features of the property to leave at the home for visitors to take with them after the showing.
  32. Submit to property to Top Internet Sites:, Homes &, Yahoo Real Estate,, MSN Real Estate, and more than 300 others.
  33. Submit the property to web-based buyer classifieds (Trulia, Craigslist, Zillow Etc.)
  34. Promote the property at all MLS association marketing sessions.
  35. Represent the seller on offer presentations, and negotiate the best price and terms.
  36. Handle the entire escrow process for the seller.
  37. Launch my 56 step ‘Sellers Escrow Checklist’. This is a detailed list of every single thing that must be completed from the day we open escrow-until the day we close. It is based on my 30 years of experience and helps assure a smooth, trouble-free transaction for my Client.
  38. Explain the use of the Seller’s Property Disclosure Statement the seller will complete, and that will be presented to the buyer of their home.
  39. Provide seller with a list of preferred vendors.
  40. Provide a list of Interview Questions for prospective seller to use when interviewing agents, if they are buying their next home out of area.
  41. Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agents on MLS printout.
  42. Provide Staging Checklist to suggest constructive changes to the property to make it more appealing, to show exceptionally well and help it to yield the greatest possible price from an interested buyer.
  43. Provide seller with a Showing Checklist which offers home showing guidelines to help their home show in its best light.
  44. Obtain sellers contact information for follow up and emergency contacts.
  45. Research ownership and deed type from the Title Company.
  46. Research property’s land use, deed restrictions, and easements.
  47. Provide Sellers with their net proceeds from sale to show seller expenses, closing costs and approximately how much they will receive at the Closing.
  48. Determine if the property qualifies for the property to be toured by agents from my office following our weekly sales meetings.
  49. Determine if seller qualifies for our Smart Seller Program.
  50. Meet with our transaction coordinator daily for status updates on the closing process.
  51. Email the seller several times per week with feedback & reports on the property.
  52. Mail the seller copies of any advertising regarding the property.
  53. Prequalify all prospective buyers to avoid wasting seller’s time with “shoppers”.
  54. Monitor the buyer’s loan to assure timely loan commitment.
  55. Arrange all inspections, including utility and municipal.
  56. With the sellers permission provide & arrange for contractors to perform any agreed upon repairs.
  57. Make arrangements with the Title Company.
  58. Monitor buyer and agent feedback to make any necessary changes to price, condition..etc.
  59. Require all offers include buyers pre-approval and proof of funds for down payment.
  60. Make available my entire team so that any questions or concerns will be handled in a timely manner.
  61. Provide seller with a blank copy of the Residential Purchase agreement to review and become familiar with prior to when the offers come in.
  62. Write Magazine Ads for the property using time-tested ad copy that gets great results.
  63. Update qualified Buyers with your property information.
  64. Work to qualify prospective buyers and assist them in obtaining suitable mortgage financing through our preferred lenders.
  65. Re-write Advertisements weekly to keep them fresh.
  66. Target the market to determine who is the most likely buyer willing to pay the highest price?
  67. Follow up with all buyer leads and inquires within 5 minutes.
  68. Track all numbers to determine where the buyers are seeing the property.
  69. Improve the marketing of any under-performing marketing campaigns.
  70. Enable option to “press zero” so the prospective buyer can speak with someone in our office about the property immediately.
  71. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale.
  72. Listing Cancellation Policy. 100% Satisfaction GUARANTEE. Ask about our ‘Easy Exit’ Listing for details.
  73. Targeted telemarketing directed to qualified buyers.
  74. Buyer profile report to determine the buyers purchase needs.
  75. Communication Guarantee. Call the seller every week or they can fire us.
  76. Specialized team of full time licensed assistants to care for the sellers every need.
  77. Tele-market to bring more buyers and sellers together through our network.
  78. Follow up with seller to determine if they may have procured a buyer through the Smart Seller Program.
  79. Cooperate with all Real Estate companies in San Diego in an effort to provide the highest offer in the shortest amount of time.
  80. Provide a Homeowners Guide to prepare the home for showings and negotiate the inspection process.
  81. Coordinate scheduling of appraisal and supply comparable sales if needed.
  82. Set up final walk through of the property for buyers and their agent.
  83. Meet with our preferred lenders to see if they have any prospective buyers in their network.
  84. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of neighborhood policies.
  85. Help seller find their next home if they will be staying in our area.
  86. Obtain one set of keys which will be inserted in the lockbox.
  87. Review and explain all clauses in Listing agreement and other paper work/agreements.
  88. Explain the benefits of a Home Owner Warranty with the seller.
  89. Arrange Delivery of the sellers net proceeds check to them at closing!

What is your time and money worth?

 You can follow these steps yourself and get the same outcome-or you can hire me to do it for you.